Dialedin Leads, pay per lead marketing for law firms
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    Pay-Per-Lead Growth

    Qualified Case Leads.No Monthly Costs.No Retainers.

    Grow your law firm with our pay-per-lead model. No risk, cancel anytime.

    Exclusive Case Leads On Demand

    Pre-qualified callers and web leads routed to your firm in real-time, never shared with competing firms

    We Pay For Your Marketing

    You only pay for prospects that match your practice areas and jurisdiction

    Leads In 24 Hours

    Set your practice areas and locations, start receiving qualified intake calls within a day

    Fill My Pipeline

    Lead Pipeline

    Live Dashboard

    Live
    Leads Today

    47

    +12%
    Qualified

    38

    +8%
    Conversion

    81%

    +5%

    Lead Volume

    Last 14 days

    Recent Qualified Leads

    P

    Personal Injury

    2m ago

    94
    F

    Family Law

    8m ago

    89
    C

    Criminal Defense

    14m ago

    91

    This Month

    +284 Leads

    No upfront cost

    Pay per lead only

    Our Offer

    Pay Per Lead Marketing for Law Firms

    You Only Pay Us Per Qualified Lead

    We grow your firm by connecting you with the right cases.

    What you get
    • Build a reliable, predictable case pipeline for your firm
    • Increase intake volume to keep your attorneys billable
    • Outperform competing firms in your jurisdiction
    • Skip expensive marketing agencies and bloated retainers
    • Complement your in-house intake team, or replace it entirely
    What you avoid
    • Monthly retainers
    • Long term contracts
    • Hidden Fees
    Practice Areas

    Exclusive Case Leads for Personal Injury, Workers' Comp & MVA Firms

    Two of the highest-intent verticals we run, exclusive, real-time, and matched to your jurisdiction.

    Injured on the job
    Workers' Comp

    Injured on the job

    Exclusive intake calls and form leads from workers hurt at work who need a workers' comp attorney now. Every lead is screened for jurisdiction, injury type, and intent so your team can focus on signing cases.

    Explore Workers' Comp
    Motor vehicle accidents
    MVA Personal Injury

    Motor vehicle accidents

    Auto, truck, motorcycle, and rideshare collision claimants, qualified by injury, fault, and intent to retain counsel. Leads are delivered in real time while the claimant is actively looking for representation.

    Explore MVA Personal Injury
    How It Works

    How Our Pay Per Lead Generation Works for Law Firms

    A simple, transparent process built around how busy law firms actually operate.

    Tell us about your firm

    Share your practice areas, jurisdictions, intake hours, and the case profile you want more of. Takes about 5 minutes.

    We build & launch campaigns

    Our team writes ads, builds landing pages, installs tracking, and configures qualification filters specific to your firm.

    Qualified leads hit your inbox

    Live calls and web leads delivered in real time via email, SMS, or directly into your CRM. You only see prospects who match your filters.

    We tune & scale together

    Weekly reporting, return credits for invalid leads, and ongoing optimization. Scale spend up or down month to month, no contracts.

    Get Started Now
    The Difference

    Pay Per Lead vs Retainer Agencies vs Local Service Ads

    See why law firms pick Dialedin Leads over the usual alternatives

    Dialedin Leads In-House Marketing Cheap Lead Brokers Marketing Agency
    Time to Launch 5-7 Days 4-6 Weeks 7-14 Days 2-4 Weeks
    Built for Law Firms
    Exclusive Leads
    High-Intent, Verified Callers
    Pricing Pay only for qualified leads High salary, benefits and admin cost Pay per shared lead Monthly retainer + Performance
    Other Cost None Ad spend across channels None Ad spend across channels
    Our Pick
    Dialedin Leads
    Time to Launch5-7 Days
    Built for Law Firms
    Exclusive Leads
    High-Intent, Verified Callers
    PricingPay only for qualified leads
    Other CostNone
    In-House Marketing
    Time to Launch4-6 Weeks
    Built for Law Firms
    Exclusive Leads
    High-Intent, Verified Callers
    PricingHigh salary, benefits and admin cost
    Other CostAd spend across channels
    Cheap Lead Brokers
    Time to Launch7-14 Days
    Built for Law Firms
    Exclusive Leads
    High-Intent, Verified Callers
    PricingPay per shared lead
    Other CostNone
    Marketing Agency
    Time to Launch2-4 Weeks
    Built for Law Firms
    Exclusive Leads
    High-Intent, Verified Callers
    PricingMonthly retainer + Performance
    Other CostAd spend across channels

    Start receiving qualified case leads this week

    Get Started Now
    Why Dialedin Leads

    Legal Marketing Built by an Industry Insider

    A marketing operator with 14 years in the trenches, raised by a judge, building a lead-generation system purpose-built for law firms.

    14

    Years

    100+

    Firms Served

    $M+

    Ad Spend

    4.9★

    Rating

    Built by an operator

    14 years of campaigns, ranked pages, and managed spend.

    Since 2011, we've built inbound campaigns for solo practitioners, multi-office firms, and enterprise legal brands across local, regional, and national markets. Top-1% Expert-Vetted on Upwork. Millions in managed ad spend.

    That same operating experience now powers a lead-generation system purpose-built for law firms, qualified, exclusive, real-time.

    A familiarity edge

    Law wasn't a course we took, it was dinner conversation.

    Our founder is a judge's kid. His father served 30 years on the criminal bench, 10 years on the civil bench, and finished his career as a Chief Administrative Judge. His brother practiced law before transitioning to ministry.

    You won't have to translate your world for us. We speak your language, respect the rules of professional conduct, and know the wrong word in an ad headline isn't just a marketing problem, it's a bar complaint waiting to happen.

    40 years of judicial experience around the dinner table

    Criminal bench, civil bench, Chief Administrative Judge, attorney brother.

    Read our full story
    Learn the Basics

    What Are Exclusive Legal Leads for Attorneys?

    New to Legal Leads?

    Marketing your firm shouldn't pull you off your cases.

    Marketing a law firm online is a highly-specialized, frustrating task, and it constantly threatens to pull an attorney's focus away from the cases they care about.

    That's where Dialedin Leads fits into your marketing plan. You stay focused on the cases that matter while we drive new, qualified prospects into your pipeline as real legal leads.

    Get Started

    Fill Your Law Firm's Lead Pipeline With Qualified Cases

    Create your account today and find an affordable, efficient marketing solution that keeps your sales pipeline full, so you can focus on serving your clients and growing your firm. Our support team will help you customize targeting for a successful launch.

    Common Questions

    Lawyer Lead Generation FAQ

    Everything you need to know about how legal leads work, pricing, delivery, and what to expect when you partner with us.

    We run targeted ads across Google, Meta, and other channels aimed at people actively searching for legal help in your practice area and geography. Their information is captured through a landing page or call form, qualified against your filters, and delivered to you in real time.
    Personal injury, mass tort, criminal defense, family law, immigration, employment, estate planning, and most consumer-facing practice areas. If demand exists in your market, we can build a campaign for it.
    Most firms receive their first qualified leads within 5 to 10 business days of onboarding. We use that time to build creative, set up landing pages, install tracking, and configure intake routing.
    Every lead is 100% exclusive to your firm. We do not resell, recycle, or share leads with competing attorneys. Once a lead comes in, it belongs to you.
    Each lead is screened against the filters you set: case type, jurisdiction, statute of limitations, injury severity, fault, insurance, and any custom criteria. Unqualified inquiries are filtered out before they hit your inbox or CRM.

    Pricing depends on practice area, market competition, and lead volume. There are no upfront setup fees.

    You can choose between a flat per-lead model or a monthly retainer, whichever fits your intake capacity. We cover the ad spend and you only pay for what's delivered.

    For specific pricing, get in touch with our team and we'll provide a tailored quote.

    To guarantee high-quality leads, we use advanced profiling, targeting, and OTP PIN verification for contact details.

    Leads match your specified criteria and the campaigns are continuously optimized based on your feedback. You can customize the leads you receive so they're relevant to your firm.

    No. We work month to month. If the leads aren't converting or the fit isn't right, you can pause or cancel anytime with written notice. We earn the relationship every month.
    Leads are delivered in real time via email, SMS, or directly into your CRM or intake software (Lawmatics, Clio Grow, Litify, MyCase, HubSpot, and others). Speed-to-lead is critical, so notifications fire within seconds of submission.

    We prioritize flexibility. You have full control over the volume of leads you order.

    There are no strict minimums or maximums, we work with your needs and adapt accordingly. Most of our firms order between 100 and 500 leads per week.

    We offer credits or replacements for leads that fall outside your agreed filters, are duplicates, provided false contact info, or are clearly unqualified. Submit it through our portal and we review within one business day.
    You get a dashboard with lead volume, cost per lead, source attribution, and conversion tracking. We also do regular check-ins to review signed cases, ROI, and adjust filters or spend as your firm scales.

    Get Exclusive Case Leads for Your Law Firm